In a display of what can only be described as the ultimate “Trump Card,” a Toronto-based hotel finally kicked the Trump name to the curb.
Although the 45th President of the United States never actually owned the hotel, the Trump Organization licensed his name to it and ran the operation — that is, until recently.
On Tuesday, workers began removing the Trump name from the 65-storey building located in the heart of Toronto’s financial district, according to reports from the Globe and Mail.
The rebranding effort follows a move by the tower’s owner, JFC Capital ULC, who announced in June that they’d be removing the Trump name after they bought out contracts from the Trump Organization in June. JFC was so desperate to get out of the contract, in fact, that they reportedly paid $6 million.
What’s sure to piss The Donald off, though, is that InnVest Hotels LP will be taking over the hotel and plans to rename it the “St. Regis Hotel” in early August.
Construction crews were seen swiftly removing the Trump name from the hotel Tuesday in an effort to prepare for the exchange of real estate — that or in an effort to remove the tainted signage from an otherwise upscale hotel.
You can view photos and videos of the removal of the sign below, available via Twitter:
— Ian Caldwell (@iancaldwellCTV) July 18, 2017
— Frank R Margani (@FrankMargani) July 17, 2017
It's a great day for Toronto, ladies and gentlemen — Trump sign coming and staying down. pic.twitter.com/qJdlbl5ltr
— ╮ (⌐■_■) ╭ EASY?™ (@UrBroYo) July 18, 2017
— Matthew (@matthewcouto) July 18, 2017
Given the fact that his name has practically become associated with all that is wrong in not only the United States, but much of the world, it’s no wonder his name is being removed. And honestly, it’s about time.
Canada now remains home to just one Trump International Hotel; the Vancouver-based Trump Tower.